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Style Alchemy was created by Stylist, Lorena León, as a way to empower clients to use their clothing as tools for self-regulation.

​It is the result of Lorena's 22-year career in fashion, film, and advertising and her 16 years of continued education in holistic health.

 

After decades of seeing, first-hand, how dysregulation was affecting her client base, Lorena felt it was urgent to address it directly.

Dysregulation can occur when the nervous system is unable to effectively respond to or recover from stress, leaving the body in a state of imbalance. 

It can stem from body dysmorphia, interpersonal trauma, or can be the manufactured result of existing in a reality designed to over-stimulate its populous — also known as consumer programming.

Lorena knew that simply buying new clothing or reorganizing one's closet was not enough to address the internal reorganization that was necessary.

 

Her intention was to prioritize the independence of her clients and protect their autonomy by aligning their inner compass with things that bring them joy.

In the process of creating Style Alchemy, she noticed that many coaching systems and self-help curriculums are designed to mine a client's psyche for trauma and keep individuals locked in a mode of perpetual self-improvement.

​Clients of Style Alchemy have reported that it feels like a game of self-discovery that awakens the senses and brings the body into harmony.

Within months of launching this curriculum internally within her client base, one individual began to refer to Lorena as, "the final boss of self-help."